Privacy Policy

Introduction

We at Human Analytic Ltd. (collectively, “we”, “our” or “us”), respect your privacy. This privacy policy (“Policy”) explains our privacy practices as a data controller for the processing of personal data related to you when you visit and use this website, including our AI-powered recommendation search tool, and any of our other online activities made available by us through this website (“Services”).

This Policy applies to the use of the Services.

Personal data, within the meaning of this Policy, means any data related to you that either identifies or can identify you.

Processing, within the meaning of this Policy, means any action performed on personal data.

We have prepared a summary of this privacy policy, which provides a clear and quick view of our practices.

The following “Notice at Collection and Summary” is a summary of our practices. Note that where certain U.S. state consumer privacy laws and regulations (“U.S. Privacy Laws”) are applicable to our processing of personal data, sections 1-5 also serve as our Notice at Collection.

To the extent that applicable laws require your consent for our processing of personal data related to you under this Policy, you indicate your consent by providing the personal data to us or our service providers, and by visiting, using, attending, or opting in to our Services, with your activity serving as such consent.

If you do not agree with our privacy practices as detailed under this Policy, you may not use the Services.

Notice At Collection and Summary of Policy

1. The categories of Personal Information That We Collect and Use
   • Personal information you provide us. We collect and use personal information that you provide us in connection with the Services.
   • Personal information that we automatically collect. We automatically collect and process traffic information that users’ online activities generate, including IP addresses, session durations, and additional activity information.
   • Sensitive personal information. We do not knowingly collect or allow others to collect on our behalf sensitive personal information (within the meaning of applicable law) related to you, and we require you not to provide us with any such information.
2. The purposes for which personal information is collected or used

We use personal information to operate and improve our Services, communicate with you, including through newsletters and promotional materials, and to send you marketing-related messages, protect ourselves, others and our Services from misuse and law violations and comply with legal obligations.

3. How Do We Share Personal Information Related to You?

We share personal information related to you with service providers to operate and improve our Services and operations; with our affiliates; and legal authorities if required. In addition, we will transfer information if we change our corporate structure or in connection with our acquisition. When you submit an online form expressing interest in receiving additional information about a service or product, we may share your information with the relevant third party or similar third parties to contact you with the information you requested. We will also share personal information with third parties that are referenced or linked from our website.

We do not sell personal information related to you, and do not share it with others for monetary or other valuable consideration or use it for cross-context behavioral advertising.

However, we engage third parties to help us market our Services, and we may use personal information related to you for targeted advertising purposes, which under some privacy laws may be considered as selling or sharing of personal information.

You have the right to opt out of sharing personal information related to you by contacting us at [email protected].

4. How Long Will We Retain Personal Information?

We retain personal information for different periods of time, depending on the purposes for processing the information, our business purposes, and pursuant to legal requirements under applicable law.

5. Link To Our Privacy Policy

Please read our Policy at: Privacy Policy

6. Your Choices and Rights

We will give you choices about how we use and share personal information related to you, and we will respect your rights under applicable laws.

At any time, you can stop using any of our Services in accordance with the terms of that Service and we will stop collecting personal information related to you through the Service you stopped using.

You can unsubscribe from our mailing lists by clicking the “unsubscribe” or similar link in these emails and confirming the email address for which you would like to unsubscribe.

You also have rights related to our processing of personal information related to you under applicable laws, as further detailed in this Policy – for more information, see the “Your Choices and Rights” sections under this Policy.

You can request to exercise any of the rights detailed under this Policy by contacting us at [email protected].

7. Third-Party Links and Services

The Website includes links to third-party services that are governed by their own privacy policies. We recommend that you read the privacy policies of these third-party sites.

8. Minors

Services are not intended for users under the age of 16. We do not knowingly collect, sell, or share personal information of such users.

If we discover that personal information from a user under 16 was collected without proper consent, we will delete it promptly.

Parents or legal guardians may contact us at [email protected] regarding any concerns.

9. Transfer of Personal Information Outside Your Territory

We may process personal information on various sites throughout the globe.

The laws of the territories where personal information will be stored and processed can differ from the laws of the jurisdiction in the United States.

10. Territory-Specific Provisions

Our processing of personal data may be subject to specific applicable legal requirements depending on your location. This includes compliance with:

• Our processing of personal data under UK privacy laws.
• Our processing of personal data under U.S. Privacy Laws.

11. Aggregated and Analytical Information

Aggregated information is not identifiable. We use it for legitimate business purposes and for standard analytical and marketing automation tools.

12. Information Security

We implement systems, applications and procedures to secure personal information related to you, to minimize the risks of theft, damage, loss of personal information, or unauthorized access or use of personal information.

13. Changes to this Policy

We may update this Policy from time to time. We will post the changes or updated policy on our websites or notify you through email.

14. Contact Us

You can contact us at: [email protected] for further information.

Personal Data That We Collect and Use

We collect and use the following personal data related to you:

• When contacting us via our websites and other digital assets, or by emailing us, we will collect personal data related to you.

For example: information that you provide us with when contacting us through our email address.

• Any additional personal data related to you that you enter or communicate through our Services

For example: information that you provide when you make a review of a company, product, or service.

• We automatically collect and process traffic data on how you use our Services to help us improve them, by using cookies and other tracking technologies.

Such data includes IP addresses, browser information, session durations and viewed pages.

• We collect and process information about whether you want to receive marketing communications from us (e.g. via newsletters which may become available in certain Sites from time to time) and what your communication preferences are.

Please note: ‎you will provide us with personal data relating to other individuals, only if applicable laws allow you to do so‎.

What Do We Do with Personal Data Related to You?

We collect and use personal data related to you for the following purposes:

• To operate, enable and manage our Services and to improve and customize your experience with them.
• To reply to messages that you send us through our forms and correspond with you, including sending you newsletters and promotional materials if you have signed up for them.
• To protect and enforce the rights and interests of our employees, users, suppliers, affiliates, business partners, and our own rights and interests, and to take any action in any case of dispute or legal proceeding.
• To prevent and remediate fraud, misappropriation, infringements, violations, identity theft, cyber-attacks and other security incidents, illegal activities and misuse or abuse of our Services.
• To comply with any requests and orders of law enforcement agencies and authorities.

How Do We Share Personal Data Related to You?

We do not sell, rent, or lease personal data related to you. We share personal data related to you for the following purposes:

• We share personal data related to you with third-party service providers to help us operate, manage, and protect our Services and our operations. They provide us with Services such as analytics, information security and IT support.
• We also share personal data related to you with our affiliates, for business purposes, with the express provision that their use of personal data related to you will comply with this Policy.
• We use analytics and other tools to help us manage and improve our Services, and for additional purposes described in this Policy. These tools track users’ behavior, using cookies and other tracking technologies. They use personal data to provide us with their Services, and for their own purposes, including product improvement and advertising. Their privacy practices are subject to their own policies.

For example, we use Google Analytics to support our management and improvement of our online Services. To learn more on how Google use information collected from users of our Services, please see at: www.google.com/policies/privacy/partners/.

• We share certain information that you upload to the Services that is intended to be public, such as reviews that we make available to other Services users and to the companies you reviewed.
• If you submit an online form requesting additional information about a service or product, we will share your form information with the relevant third party to enable them to respond to your inquiry.
• We will disclose personal data related to you with or without notice (a) if required by a judicial or administrative order; (b) where required by law; or (c) when we believe that it is necessary to protect the safety of any individual, the general public, or to prevent violations of our rights or interests, or the rights or interests of any third party.
• A merger, acquisition or any other structural change will require us to transfer personal data to another entity as part of the structural change.

Please review the “Your Choices and Rights” section below for opt-out options.

How Long Will We Retain Personal Data?

We retain personal data for as long as necessary to fulfill the purposes of using such data under this Policy and as permitted by law. Contact information that you provide us is necessary for providing you with the Services or corresponding with you, but we will delete such data upon your written request.

We will keep aggregated non-identifiable data without limitation. To the greatest reasonable extent, we will endeavor to delete or de-identify potentially identifiable data when we no longer need to process the data in an identifiable form.

Your Choices and Rights

We provide you with the following choices, and respect your rights under the applicable laws, to allow you to control the way we use personal data related to you:

• At any time, you can stop using any of our Services in accordance with the terms of that Service, and as a result we will stop collecting any respective personal data from you or related to you through the Service you stopped using. However, we will store and continue using or making available certain personal data that is related to you. For further information, please read the section “How Long Will We Retain Personal Data?” of this Policy.
• At any time, you may notify us of your refusal to receive our marketing materials by using the “unsubscribe” or similar link in the marketing messages that we send you and confirm the email address for which you would like to unsubscribe.
• You have the right to access the personal data related to you that we keep, subject to certain applicable legal limitations. We will ask you to provide certain credentials to verify your identity. If required under applicable law, we will make good-faith efforts to locate and provide you with a copy of personal data related to you that you request and that resides in our information systems.
• If you find that personal data related to you that we process is inaccurate, incomplete or not up to date, you may request that this personal data be corrected or deleted. If we decide to refuse your request, we will notify you of our refusal in accordance with applicable law, and you may appeal our decision.
• Some web browsers offer a Do-Not-Track signal. A Do-Not-Track signal is an HTTP header field indicating your preference for tracking your activities on our Services or through cross-site user tracking. Our online Services do not respond to Do-Not-Track signals.
• You can manage your cookies and tracking technologies’ preferences through Cookie management tool. To download and use the Google Analytics Opt-out Browser Add-on, please see at: https://tools.google.com/dlpage/gaoptout.

Third-Party Links and Services

The Website includes links to third-party services and/or products that are governed by their own privacy policies.

Note that by clicking such links you will be transferred to other websites for which The Website is not the data controller. We thus recommend that you always read the personal data policy of these websites, as their procedure for collecting and processing personal data may be different from ours.

Minors

Our Services are not meant for users under the age of 16. We do not intend and do not knowingly collect, sell or share personal data of children under the age of sixteen (16).

We reserve the right to request proof of age, via a recognized identification method, at any stage so that we can verify that minors are not using our Services without appropriate consent. If we learn that we have collected personal data from children under the age of sixteen (16) we will delete that data promptly.

If you are a parent or legal guardian, and you believe that your child or ward has provided us with personal data without your consent, please contact us at [email protected].

Transfer of Personal Data Outside Your Territory

We mill store and process personal data in sites operated and maintained in the United States.

Depending on applicable law, such a transfer of personal data is subject to certain conditions. If you are a resident in a jurisdiction where the transfer of personal data related to you to another country requires your consent, then you hereby provide us with the necessary consent for such transfer of personal data.

We will take all steps reasonably necessary to ensure that personal data related to you is treated securely and in accordance with this Policy.

TERRITORY-SPECIFIC PROVISIONS

Our Processing of Personal Data under UK Privacy Laws

Lawful Ground

If the UK General Data Protection Regulation, as implemented in UK law by the Data Protection Act of 2018, and as amended by the Data (Use and Access) Act 2025 (“UK GDPR”), including the General Data Protection Regulation (GDPR) as implemented in the UK and the Data Protection Act 2018, apply to the processing of the personal data related to you by us, then the following terms apply. This section supersedes any contradicting provisions under the other sections of this Policy.

When we process personal data related to you, the processing is based on the following lawful grounds:

• We will process personal data related to you to comply with a legal obligation and to protect your and others’ vital interests.
• We will further rely on our legitimate interests, which we believe are not overridden by your fundamental rights and freedoms, for the following purposes:
  • Communication with you, including direct marketing, for example, where you contact us through our website.
  • Cyber security
  • Support, customer relations, service operations
  • Enhancements and improvements to your and others’ experience with our Services.
  • Fraud detection and misuse of our Services

All processing of personal data related to you that is not based on the lawful grounds indicated above is based on your consent.

Additional Rights Under UK Privacy Laws

In addition to your rights under other sections in this Policy, you are entitled to the following specific rights under the General Data Protection Regulation (GDPR) as implemented in the UK and the Data Protection Act 2018, as applicable, in relation to personal data:

• Right to withdraw consent. At any time, contact us if you want to withdraw your consent to the processing of personal data related to you. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
• Deletion and Restriction Rights. Request to delete or restrict access to personal data related to you. We will review your request and use our discretion, subject to applicable laws, to reach a decision about your request.
• Portability Right. You may ask to transfer personal data related to you in accordance with your right to data portability.
• Objection Right. You may object to the processing of personal data related to you for direct marketing purposes or any other processing of personal data related to you which is based on our legitimate interests.
• Right to lodge a complaint. If you believe that we have violated UK GDPR, your privacy rights, or our obligations to you under this Policy, you may submit a complaint with us by contacting us at [email protected]. You may also escalate the matter if you feel that it has not been resolved by filing a complaint with the UK Information Commission. Further details are available at: https://ico.org.uk/make-a-complaint/data-protection-complaints/.
• You can obtain a copy of the suitable safeguards that we use when transferring personal data as described below or receive further information about personal data transfer by submitting your request at: [email protected]

If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions of applicable law, you may request to be informed that third parties that hold personal data related to you, in accordance with this Policy, will act accordingly.

Note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us with credentials to make sure that you are who you claim to be, and we will further ask you questions to understand the nature and scope of your request.

If we need to delete personal data related to you following your request, it will take some time until we completely delete residual copies of personal data related to you from our active servers and from our backup systems.

Our Processing of Personal Data under U.S. Privacy Laws

If the U.S. Privacy Laws apply to the processing of personal data related to you by us, then the following terms apply:

Categories of Personal Data We Collected in the Preceding 12 Months

The section “Personal Data That We Collect and Use” of this Policy outlines the categories of personal data we have collected in the preceding 12 months.

Such categories include identifiers, online identifiers, IP and Email address, and other personal data that you provided us with.

Categories of Sources from Which Personal Data Is Collected

As further detailed above, we obtain personal data directly from you, from your use of our Services, from third parties such as event organizers, data providers, and publicly available resources.

Our Business Purpose for Processing Personal Data

The section “What Do We Do with Personal Data Related to You” of this Policy outlines our business purpose for processing personal Data, including to send you newsletters and promotional materials, and to share your information with third parties when you submit online forms expressing interest in their products or services.

Categories of Personal Data that We Disclosed for a Business Purpose to Third Parties in the Preceding 12 Months

We share personal data with third parties such as our service providers and our affiliates, as further described above under the section titled “How Do We Share Personal Data Related to You” and for the purposes listed there.

In the preceding twelve (12) months, we have disclosed the categories of personal data as listed above in section “How Do We Share Personal Data Related to You” to this Policy, for business purposes.

Sensitive Personal Data

Our Services are not intended to collect sensitive data (within the meaning of U.S. Privacy Laws). We do not knowingly collect or allow others to collect sensitive personal data related to you, and we require you not to provide us with any such data.

In the preceding twelve (12) months, we have not used or disclosed sensitive personal data.

Selling and Sharing Personal Data

We do not sell personal data related to you, and do not share it with others for monetary or other valuable consideration or use it for cross-context behavioral advertising. However, we engage third-party service providers to help us analyze and market our Services, and we may use personal data related to you for targeted advertising purposes. These third-party service providers do not pay us for collecting such data. However, the right granted to these third-party service providers to collect personal data from/via our Services may be considered as disclosure for the purpose of selling or sharing for cross-context behavioral advertising, and we may store cookies related to our affiliate links in order to relate between purchases made through our affiliate links.

Subject to the specific privacy law applicable to our processing of personal data related to you (such as some U.S. state privacy laws), you may be entitled to opt out of such selling or sharing by contacting us at [email protected].

In the preceding twelve (12) months, we have not sold personal data or shared personal data with others for monetary or other valuable consideration or used it for cross-context behavioral advertising. The categories of personal data collected by third parties in the preceding twelve (12) months include identifiers, online activities and inferences drawn from such activities. In the preceding twelve (12) months, we have disclosed the categories of personal data as listed above in section “How Do We Share Personal Data Related to You” to this Policy, for business purposes.

Additional Rights Under U.S. Privacy Laws

In addition to your rights under other sections in this Policy, you are entitled to the following specific rights under the U.S. Privacy Laws, as applicable, in relation to personal data:

• Right to Know. You have a right to know what personal data related to you we have collected. You can request that we disclose certain information to you about our collection and use of personal data over the past 12 months. After verifying your request, we will disclose to you:
  • The categories of personal data related to you that we collected.
  • The categories of sources for the personal data related to you that we collected.
  • Our business or commercial purpose for collecting that personal data.
  • The categories of personal data that we disclosed for a business purpose, and the categories of third parties with whom we disclosed that category of personal data.
  • The specific pieces of personal data related to you that we collected.
  • If we disclose personal data related to you for a business purpose, we will provide you with a list that will identify the personal data categories that each category of recipient obtained.
• Deletion. You have the right to request that we delete any personal data related to you. Upon confirmation of your request, we will delete personal data related to you from our records, unless an exception applies.
• Opt-out of Selling or Sharing. We do not sell personal data related to you to others for monetary consideration. However, we engage third parties to help us market our Services and we may use personal data related to you for targeted advertising purposes. U.S. Regulations may consider our disclosure of data to third parties for these purposes as Selling or Sharing of personal data. United States residents may opt-out of such Selling or Sharing by contacting us at [email protected].
• Non-discrimination. You have a right not to be discriminated against for exercising your rights under applicable U.S. Privacy Laws.
• Limit the Use of Sensitive Personal Data. You have the right to limit the use of sensitive personal data related to specific purposes detailed under applicable U.S. Privacy Laws. Our Services are not intended to collect sensitive data (within the meaning of U.S. Privacy Laws). We do not knowingly collect or allow others to collect sensitive personal data related to you, and we require you not to provide us with any such data. We will only receive sensitive personal data related to you if you voluntarily choose to provide it, despite our request not to do so. We will handle such data in accordance with applicable U.S. Privacy Laws and the terms of this Policy. If you believe that you are entitled to this right, please contact us at [email protected].

We may need to verify your identity to process your requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, or other information, where permitted by law.

Under some U.S. privacy Laws, you may enable an authorized agent to request on your behalf. To verify your authorized agent’s identity and authority to act on your behalf, we may require a copy of a valid power of attorney or provide your agent with written and signed permission to exercise your rights on your behalf as permitted by law.

Aggregated and Analytical Data

We may use anonymous, statistical and aggregated data that we derive from personal data related to you to drive insights, statistics, trends and predictions for our internal use and will share it at our discretion for lawful business purposes.

Information Security

We maintain the confidentiality of personal data related to you and we take reasonable steps to ensure that the personal data is accurate, complete, current and reliable for its intended use.

We take reasonable measures to protect personal data related to you from loss, misuse and unauthorized access, disclosure, alteration, and destruction.

We do not guarantee that our Services are immune from cyberattacks, malicious activities, malfunctions, honest mistakes or other types of abuse and misuse of personal data.

Changes to this Policy

From time to time, we will update this Policy to reflect changes in relevant laws and regulations, in our Services, information systems and data protection practices.

By continuing to use our Services after the new policy takes effect, you indicate your consent to the new policy, if such consent is required by law.

Contact Us

If you have any questions or concerns regarding this Policy, or about the way that we process personal data related to you, please contact us at [email protected].

We will review your query and make a good-faith effort to respond in a timely manner.

Last updated: March 2, 2026